Social Media

RBS 6 Nations (Facebook & Twitter)

Live tweets / posts during RBS 6 Nations saw over 620k engagements on Facebook and over 62k on Twitter, with 100% positivity about the brand

Rhidian successfully used social media to re-engage the British public with the RBS brand.  By creating real-time rugby content and sharing it on Twitter and Facebook, Rhidian achieved over 700k organic engagements during the 2015 season, with 100% brand positivity.

The activity helped drive spontaneous awareness of the sponsorship to 29%, making RBS the brand most associated with rugby in the UK.  Importantly, those aware of the RBS sponsorship had higher levels of brand trust (+3%), consideration (+5%) and NPS (+10%).