Print & OOH

Land Rover, 70th Birthday (2018) – 5 consecutive right hand pages in national press:

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Page 5/5

 

Land Rover, Snow Day (2017)

 

Land Rover, St. Patrick’s Day (2018)

 

Vodafone

Vodafone "Best Network"

In 2005, this campaign made the simple point that with Vodafone you get more bars on your phone.  It built widespread awareness that Vodafone had the best mobile coverage, improving brand consideration.  (Agency JWT)

 

Scotland Rugby & RBS

Lets Hear it for Scotland screen grab

This campaign ran in Scotland during the RBS 6 Nations in 2013-14.  It reminded the Scottish public of the bank’s roots in Scottish communities and helped achieve a 7% uplift in perceptions that ‘RBS is helping make my community stronger’ and a 9% uplift in ‘RBS is changing for the better.’  (Agency M&C Saatchi)

 

American Express RED

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In 2006, Bono launched Product RED with brands like American Express, Apple and Armani.  Special RED products were created to help eliminate AIDS in Africa, including American Express RED.  This campaign featured the supermodel Gisele Bündchen with a Masai warrior.  The campaign led to 33% awareness among the target audience with those aware 50% more favourable towards the brand.  It generated 65,000 new accounts and won Best Marketing Campaign at the Credit Card Awards in 2007.  (Agency Mother)

 

NatWest

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In 2013, the housing market was stagnating and the media was full of stories about how the banks weren’t lending.  People feared if they tried to get a mortgage they would only get a “no”.  This ‘NatYes’ campaign increased mortgage consideration by a sustained 3%, driving over 1m website visits and 34,000 new mortgages (54% above target).  Click HERE for campaign overview and results.  (Agency M&C Saatchi)

 

NatWest Business

In 2016, NatWest wasn't front of mind as a commercial bank, when in reality it has the highest market share. This simple print ad ran in the share price pages of major newspapers, with the NatWest logo behind the FTSE100 demonstrating how NatWest is "Behind more British businesses than any other bank".

NatWest has the highest market share for commercial banking, yet it is not number one for brand consideration among commercial customers.  This campaign ran in the FTSE pages of broadsheet newspapers in early 2016 to build awareness that NatWest is behind more British businesses than any other bank.  (Agency M&C Saatchi)