Land Rover, ‘The Discovery Adventures’ Podcast (2017)
A series of podcasts for all the family, designed to be listened in the car and therefore get the Land Rover Discovery brand into competitor cars. Won ‘Best Branded Content’ and ‘Most Original Podcast’ at the 2018 British Podcast Awards. (Agency: Mindshare, Cecilia FM).
You can listen to a sample here:
Volkswagen GTE, partnership with Top Gear (2017)
England Rugby / Welsh Rugby Union / NatWest (2015)
In 2015, Rhidian led a guerrilla campaign during the Rugby World Cup. NatWest were a major sponsor of 6 Nations rugby, but were locked out of the Rugby World Cup. NatWest needed a way to maintain and build awareness of their rugby sponsorships at a time when other brands were getting the limelight.
Working with M&C Saatchi, Rhidian devised a guerrilla campaign. The objective was to create highly sharable digital content that would appeal to more than just die hard rugby fans and spread NatWest’s support for English and Welsh rugby.
With next to no paid media support, the content achieved over 450k organic views, broke a Guinness World Record and helped raise awareness of NatWest’s rugby sponsorship by 43%.
England Rugby and NatWest (2015)
Stuart Lancaster (Head Coach, England Rugby) talks about what it’s like to lead England out into Twickenham Stadium on game day. The content was created to demonstrate how NatWest gets customers closer to the game. It achieved over 300k organic views during the 2015 RBS 6 Nations tournament.
RBS 6 Nations, Twitter and Facebook Channels
Rhidian successfully used social media to re-engage the British public with the RBS brand. By creating real-time rugby content and sharing it on Twitter and Facebook, Rhidian achieved over 700k organic engagements during the 2015 season, with 100% brand positivity.
The activity helped drive spontaneous awareness of the sponsorship to 29%, making RBS the brand most associated with rugby in the UK. Importantly, those aware of the RBS sponsorship had higher levels of brand trust (+3%), consideration (+5%) and NPS (+10%).